Self-taught filmmaker, Chino signed to HSI in February 2010. With only a handful of promos and commercials to his name so far, he has already established a very distinctive look to his work, characterised by its strong art direction and unusual casting.

With origins in Madrid, London-based Chino was short-listed at Cannes in 2008 for his Sci-Fi Channel Invisible Man spots, which also won a Bronze at the One Show. Since then he has been concentrating on furthering his predilection for the surreal and unpredictable, with most recently a beguiling new spot for Playstation and a haunting promo for Ladytron.