Project Information
Working with Razorfish, ISH created a fake news 'blooper' that was then posted to You Tube. In the clip, the female news reporter appears to be suffering the dual problems of a prankster in the background and a sound problem with her interviewee's mic. It feels like an authentic out-take until at the end of the clip the viewer is prompted to replay the film pressing a specific sequence of numbers on their keyboard. The sequence 'magically' edits the dialogue and action to reveal the hidden message 'The Lynx Effect'.
Client: Unilever
Agency: Razorfish, London
Director: Max Vitali
Click here to see how it worked
Youtube Ad of The Week. Click here to view article.
