On the eve of the F1 Grand Prix at Monza, 30 professional dancers from Paris, Rome and Milan descended upon the famous Arco della Pace in Milan to launch Pirelli’s new P-Zero Silver tyre. They performed a graceful, powerful dance attack, set to the music of Breakbot’s “Fantasy”. This event and film highlights Pirelli’s partnership with F1 and the “Let’s Dance” campaign.
Director: Nathalie Canguilhelm
Executive Creative Director: Robert Nakata
Creative Director: Carlo Cavallone