On the eve of the F1 Grand Prix at Monza, 30 professional dancers from Paris, Rome and Milan descended upon the famous Arco della Pace in Milan to launch Pirelli’s new P-Zero Silver tyre. They performed a graceful, powerful dance attack, set to the music of Breakbot’s “Fantasy”. This event and film highlights Pirelli’s partnership with F1 and the “Let’s Dance” campaign.

Client: Pirelli

Agency: 72andSunny

Director: Nathalie Canguilhelm

Executive Creative Director: Robert Nakata

Creative Director: Carlo Cavallone

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